5 Steps That Will Drive Your Video to Google Page One

5 Steps That Will Drive Your Video to Google Page One

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5 Steps That Will Drive Your Video to Google Page One. Are you aware that over 100 hours of video are uploaded to YouTube every minute of the day? That is a lot of videos to compete against. With its steady supply of traffic, YouTube is an obvious choice to spread news and information about your business, service, product or brand.

5 Steps That Will Drive Your Video to Google Page One

Competing against thousands of other videos can be a bit daunting, but with a little extra effort, you can easily make your videos stand out in the crowd. Most people upload a video and hope it goes viral. Some do, most don’t. Optimizing videos for SEO is the sure-fire way to get your videos to go viral and drive more traffic to your website.

YouTube Rankings

Although YouTube’s algorithm is complex, it is nowhere near as bad as Google’s. Where Google uses 200 different ranking signals, YouTube only uses a few dozen. Some of the most important signals are:

* Audience retention and reactions

* Channel strength

* Comments

* Information about title tags

* Keyword relevance

* Length of video

* Number of likes and dislikes

* Number of people who subscribed after watching the video

* Tags

Now that you know a bit about ranking signals, it is time to learn how you can optimize the signals to drive even more traffic directly to your videos, and your website.

1. Be Descriptive

If you are serious about getting people to watch your video then you need to show them the contents of the video with words. Before anyone views your video they will read the description you have written for it.

Which video would you choose to watch: one that says “Ghost sightings”, or one that says “Ghosts captured on video moving furniture and scaring people?” Although the second gives more description, neither is a great description of the video.

YouTube ranks your video by using the long tail keywords you use. When you write long descriptions, you give YouTube more to work with in order to rank it higher. The longer, the better!

It helps to know the keywords in your niche market. Making generous use of keyword-rich descriptions is one way to get your videos ranked near the top.

You don’t need to write a short story to describe your video, but do make sure you write 200 words or more. Remember, when you make use of long-tail keywords you ensure yourself a much higher ranking than those who write two word video descriptions.

2. Use Video Keywords

There are various keywords that give videos from YouTube a competitive edge on Google. These are called ‘Video Keywords’ because using them often results in your video being found on Google’s SERP (search engine results page).

Let’s say you want to watch a video about ‘cute puppies’. You type those words in the search engine and a host of videos pop up about puppies doing many cute things. You find what you are looking for.

Imagine if you typed in ‘cute puppies’ and got results like, “5 things that make puppies cute.” This is not what you want to see, you want to see puppies doing cute things.

Take note of the keywords used on the SERPs. Do some research before you choose your keywords. Check SERPs for keywords you are thinking about using; if you see your keyword on the first page, go with that word (or words) and you have a much better chance of getting your video ranked high in both YouTube and Google.

3. Share Your Videos On Online Communities

There are many, many online communities that offer the perfect opportunities to drive traffic from there to your website. Problem is, most of these communities don’t want you posting an endless supply of videos. However, they are open to you sharing a YouTube video if the content is relevant to the current discussion and if it will be helpful to the viewers.

If you are just chatting in a community and someone asks a question that you know you have the answer to (in video form), then, by all means, share the video. Be sure to explain just why you think your video adds to the discussion; suggesting they watch it to gain more insight into your thinking.

By sharing your videos on relevant online communities you will begin to gain the likes and high-retention views so desired by YouTube rankings.

4. Aim For Subscribing And Liking

YouTube’s algorithm depends highly upon the experience signals from its users. This is why both subscribing and liking are important ranking signals.

If someone watches your video and then subscribes, YouTube sees that you have a very popular video.

Although likes are not as important as getting those subscribers, they still mean a lot when it comes to overall ranking.

You can easily increase both likes and subscribers just by asking your viewers to like your video and subscribe to your page. It really is as easy as that – people like to give ‘likes’ to those videos they really enjoy. Be consistent, ask people to comment, like, or subscribe on every video you produce.

5. Make Your Playlists Keyword-Rich

No one enjoys visiting a place that is not organized. The same holds true for your personal YouTube channel.

Start organizing your videos as soon as you have created at least ten videos. Putting them into various themed playlists will help people easily find what they are looking for.

Use keyword-rich titles for your playlists, and fill your written descriptions with various keywords. And remember, the more text you write, the more views your video will receive.

All of these methods to optimize your videos will help put them in front of millions of prospective customers. You increase your odds of landing on the first SERP when you incorporate the use of keywords and long-tail keywords in your descriptions.

If all it takes is a little more time and effort to rank high in SEO, then using SEO tactics really is a ‘do or die’ deal. The choice is yours, but opting to use SEO tactics is always going to be the smartest choice.

It can almost give you Google first page guaranteed!

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