Powerful Content Formats Convert Visitors to Customers

If you are serious about your online business, you will use powerful content formats which convert visitors to customers. These methods work because they all use emotional triggers that were mentioned in earlier articles: know, like and trust, plus credibility and reciprocity. Here are the content formats used the most: Case Studies Case studies are…

Continue Reading →

Using Emotional Triggers to Sell

Using emotional triggers to sell ensures the use of powerful content. This is key since every online business is only as good as its content. Great content is the foundation of any business; it not only helps build the business, but it helps in establishing your authority within your target audience. The best reason to…

Continue Reading →