Does Competition In a Niche Matter?

Does Competition In a Niche Matter

Does competition in a niche matter? If you’ve been around Internet marketing for any length of time, you have probably heard the advice that you need to “drill down” in your niche before you start a website or a blog.

If you wanted to dramatize the point you might focus on “underwater basket weaving for seniors” rather than the larger “basket weaving.” You get the point; it’s good advice.

Limit Your Competition

A narrow niche significantly reduces the amount of competition, limits the amount of research you need, and focuses on a passionate crowd who are getting ready to make a purchase. Compare this to people in a larger market who may be just browsing for general information.

Nevertheless, it’s possible to find your niche in markets that have a lot of competitors. Actually, strong competition is a clear sign that you have a profitable market.

However, the question is what level of competition is too much? At the other end of the scale, if your niche is too small, you will have little competition, but you won’t have much opportunity for profit either.

The secret is understanding how to approach any market. You need to discover people who are excited and enthusiastic about the products and services in a particular market.

Build Your Business For the Long Haul

One of the best ways to build a lasting business is to sincerely care about your audience. Focus on helping your audience, and remember that your audience is made up of real people.

Build your business for the long-term. Take your time, and establish relationships with your audience. It’s about helping real people who have real problems.

They are searching for answers to real problems. If you help people solve their real problems, you will succeed regardless of competition.

Find Out What People Need

If you can determine just exactly what it is that the majority of people in your audience need, and you provide viable solutions, you will get enthusiastic and loyal followers.

The key is focusing on helping people, but to help them effectively, you have to learn what it is they most need.

Your Followers Are Beginners

One thing that makes this easier is to realize that the vast majority of your followers will be beginners. The experts don’t need your advice. They already know the answers and tricks of the trade. So it’s not likely they will be reading your blog.

Does Competition In a Niche Matter?

Beginners need help with niche selection, with setting up a blog, with getting traffic to their blog.

Provide specific, helpful answers to these problems, and you will have a loyal following. Competition does not really matter when you find a crowd that needs the answers provided by the products or services you have to offer.

Leave A Response

* Denotes Required Field