How to Implement Ezine Advertising Campaigns

How to Implement Ezine Advertising Campaigns

In order to have a successful ezine campaign, it helps if you know what ads they accept, and just how much these ads cost. In other words. you need to know how to implement ezine advertising campaigns. First, however, you need to understand what ezines are all about.

What Is An Ezine?

Ezine is actually short for ‘electronic magazine’, although ezines are often just electronic newsletters sent to subscribers’ email boxes. Most are about a specific topic, making them a great place to advertise because the targeted audience is already interested in this subject. People who want to understand any subject a bit more, and hope to keep up-to-date with current trends, subscribe to many ezines.

Subscribe To Ezines

Before you jump in with requests to place your ads in any ezine, you should subscribe to those you are interested in. This is a great way for you to see what each type of ad looks like, and what each ezine is looking for. It really helps to know what the readers’ are seeing and looking for.

Subscribing before buying any ad space helps you in many ways:

* You get to see all the content your perspective customers are seeing.

* You can tell the publisher how much you enjoy their ezine. Publishers love their subscribers.

* You get to see the ads and know what items are hot sellers, and which ones don’t live up to their promotions.

* You know if your niche market is selling products or services in a particular ezine. This is the ezine you want to advertise in.

* You learn quickly that most readers do not want to see numerous sales pitches, they want high quality content.

Now that you know to subscribe before purchasing your ad, it is time to learn what ads are available (so you will recognize them when you see them), and know how much they cost.

How to Implement Ezine Advertising Campaigns – Ad Categories

Sponsor Ads

Sponsor ads will have the word “sponsor” or the phrase “a message from our sponsor” in the ad. These are usually seven to twelve lines long, each line containing 65 characters or less. There are three types of sponsor ads:

Top Sponsor Ad

This ad is on the front page of the ezine, and is conveniently placed at the top of the page. This allows readers to see it right away.

Middle Sponsor Ad

These ads are normally placed below the first article. Ads can be placed within a featured article.

Bottom Sponsor Ad

Ads placed just above the classified ads at the bottom of the ezine.


Classified ads are all grouped together at the bottom of the ezine. They are normally 3 to 5 lines long, with an average of 60 characters in each line.

Solo Ads

Called an “ad”, but really a mailing list. When you buy a solo ad you are actually getting your ad put on a mailing list that is sent out to possibly thousands of people. This type of ad is often much longer than any other type of ad.


Sponsor ads range in price from premium for top ads, and fall as ads go lower on the page. A middle ad that gets placed within an article costs more than one that is just placed below the first article.

Classified ads are the least expensive way to advertise on ezines, but not often the most effective.

Solo ads are pretty expensive, but can give you a lot of clicks for your money.

Here are a few more ways that ads are priced:

Cost Per Thousand: Cost per thousand subscribers; double opt-in deals may cost more.

Cost Per Click: You pay every time someone goes to your website by clicking the ad. A tracking system ensures that the ezine gets paid the right amount.

Cost Per Action: You only have to pay if someone does an action that you want them to do. You want people to visit your website and watch a short video. When they watch the video, you pay; if they visit your site, but do not watch the video, you don’t pay a thing.

Cost Per Sale: You only pay if someone buys your service or product. Either sold for a small free with a percentage, or just as a percentage of sales.

Next Up… More Details on Implementation of Ezine Ads

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