How To Use YouTube To Drive Traffic To Your Website

How To Use YouTube To Drive Traffic To Your Website

How To Create a YouTube Business Account, and How To Use YouTube To Drive Traffic To Your Website

How To Use YouTube To Drive Traffic To Your Website is an important issue many businesses are coming to grips with. They are simply jumping aboard the YouTube bandwagon because they know that videos are the perfect way to get their brand out there for the public to see.

While there is an emerging market and marketplace for short videos, users still love to make use of all that YouTube has to offer. YouTube lets users create longer videos, making it an ideal place to get maximum exposure for their business.

Creating awesome videos is one thing, but eventually, you are going to want to market your videos as a way to generate traffic to your blog or website.

This is, after all, the main reason businesses create videos. They want to inform you of their product or service, then they want you to drop by their website and check it out for yourself. Of course, the ultimate goal of any business is to make a profit. Videos help drive the traffic that produces the profits.

In order to get your videos online, you are going to want to create your own business YouTube account. Although the process looks intimidating, it is really easy once you get going.

This is part one in a series designed to help you create and effectively use a YouTube account to drive traffic to your personal business page.

How To Use YouTube To Drive Traffic To Your Website

Let’s get started:

Creating Your YouTube Account

There are two different way to start creating your YouTube account:

Using Your Current Google+ Page

* Log into your Google+ page, be sure you want to use this page with your YouTube account, then go to YouTube.

* Click the drop down thumbnail in the top right corner of the YouTube page.

* Click ‘OK’ on the “Create a channel for…” page.

* YouTube then takes you through their tutorial, helping you set up your channel.

This is the easier way to create your YouTube account. It might be wise to create a Google+ page before creating your YouTube account.

Google Creates a Google+ Page For Your YouTube Account

Although a bit more time consuming, you can use your personal YouTube account and create another account for your brand. A Google+ page is then created for the new account. This takes a bit longer, so again, it is wiser just to create your own Google+ page before thinking about starting a new YouTube business account.

However, assuming you have a regular Google account (and if you don’t, you should go create one right now!) here are the steps to create a new YouTube business account:

* Click on the image (round circle with figure in it) in the upper right hand corner of YouTube.

* Click on the gear icon that is just to the right of the ‘Creator Studio’ button. This will give you the option of seeing all your channels, or creating a new one.

* Choose ‘create a new channel’ and a page will pop up asking you for more information.

* Name your company, then decide which category it belongs in.

* You should note the phrase “Your new channel comes with a Google+ page”, and click on ‘agree to page terms’.

* Click done.

* Your new channel is complete. Read the YouTube tutorials to better understand the use of these pages. You can easily find your all your channels by clicking on the blue circle image in the upper right corner of every YouTube page.

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