Storytelling Can Do The Selling

Storytelling Can Do The Selling

Storytelling can do the selling… There’s a little rhyming quote that I’ve been hearing a lot lately; it simply says “facts tell, but stories sell.”

Think about that for just a minute: facts may tell your readers what they need to know, but a story will sell them on your ideas.

Online content that includes some type of story is a very effective marketing tool. The next time you sit down to write a blog post, or online content for another website, add a story to help sell your products or ideas.

Storytelling has been a part of life since the first humans walked on Earth. Verbal storytelling was the only way for people to pass on knowledge and keep records of past events.

Mankind began writing stories on paper once that technology reached them.

Today, we know through scientific studies that stories that are either well told or well written immediately catch our attention and changes our brain chemistry in many positive ways.

These changes are what makes us want to read or hear more of these stories.

If your ultimate goal is to increase your customer base, and hold on to these customers forever, then give them a story that immediately captures their complete attention.

Writing Effective Stories

One of the easiest things to write about is current events. Most online readers are familiar with the world around them.

So including something from the news into your content is a sure-fire way to get them to pay attention to your words.

For instance, your blog is about pregnancy and baby care, and some celebrity just had her first baby.

If she used any of the pregnancy tips you share, tie that in with your own blog. This way, your readers immediately see a positive use for your services.

Your Personal Stories

You can also use stories from your own life, especially if it relates to the theme of your blog.

Tell your audience about some of your own tried and true tips that helped you deal with pregnancy and those early days of motherhood.

Telling your own tales lets your readers see the ‘real person’ you are behind your computer screen. They will immediately connect with the Mom factor!

Attention Grabbing Title

Once your content is written, give the article a powerful title. You want something that pops out at your audience and makes them stop their web surfing and go read your words.

Of course, you also are going to need a very good ‘hook’ as your first sentence: this is what is going to keep your audience reading. Your title and first sentence should be strong enough to hold onto your readers while telling them what is to follow.

Storytelling Can Do The Selling

Finally, no matter what you write for your content, be sure any story you include within it is relevant to your overall theme.

Your pregnancy and childcare blog would not keep many readers if you decided to share a story about motorcycle repairs.

Give your readers what they want, stories that shine light on positive ways your content can be used by others.

Keeping stories relevant and entertaining is the main reason storytelling sells. You capture the audience and keep them coming back for more.

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