Using Facebook Groups to Grow Your Business

Using Facebook Groups to Grow Your Business

Using Facebook groups to grow your business, you find that, like with most every activity in life and business:

There Is a Right and Wrong Way

If you’re new to Facebook groups, the above information probably has you champing at the bit. As a blogger or online business owner, you will be beside yourself.

Even if your company operates out of a brick and mortar building, you can access the amazing potential of Facebook groups.

You can use them to expand your reach, develop leads, and eventually turn those leads into paying customers.

Run your Facebook group the wrong way, and you can do irreversible damage to your business.

Having said that, what is the right way to create and manage a Facebook group for business success?

The answer is simple. Follow the strategies and processes covered in this special post. You’ll then be using FB groups to build your business and you will do it the right way.

First off we will discuss exactly how to set up a group on Facebook.

These are the actual nuts and bolts steps required to get your group up and running where people on Facebook can find you.

This includes covering the 3 different types of Facebook groups, and choosing which one is a perfect match for your business goals.

You will discover useful tips for keeping your group lively and engaged. You will learn how to get people to actually join your group, and how to use tools like Facebook Live to build your email list.

Your business will grow as you turn your group members into happy, paying customers.

Let’s get started covering the ins and outs of creating a Facebook group, and deciding which type of group is best for your business.

Facebook Group Basics

The first step to harnessing the incredible potential of Facebook is deciding which type of group to start.

Different groups lend themselves to different business and marketing goals and results. The three separate kinds of Facebook groups are:

Public

This is the most popular type of group, because it is the easiest for potential members to join. Anyone on Facebook can join a public group.

Also, existing members can invite others to join, and can even add their FB friends to your group!

Managed properly, a public Facebook group can have a viral and positively explosive impact on your business or blog.

Closed

When you go to someone’s house you knock or ring the doorbell, you don’t just barge in.

Consider a closed Facebook as a locked door that you do not have a key to. FB users can ask to join your group, and existing members can invite others.

Secret

The most limited access group you can build means no one other than group members can see any information that is shared.

Group administrators and members can invite others to join. However, a potential member must first be approved by you or an admin.

The public group is wide open. Anyone in the group, or any Facebook users, can see everything that is going on.

Think about this if you plan on sharing any sensitive information in your group. Also realize that this is the least “formal” of the 3 different types of groups.

A closed group only allows current members to see what other members post, and any stories or information about the group that appears on Facebook.

This means that group information shared on News Feeds or during Facebook searches.

Aside from this difference and the fact that someone must be invited or added by a member to join, a closed Facebook group is exactly like a public one.

Secret groups are perfect for adding value to an information product or service that you sell.

Everyone feels special when they are part of something that is secret, and has limited exposure.

Members of a secret Facebook group usually follow rules and guidelines to a tee. They realize they are part of something exclusive and don’t want to be excluded.

Changing Your Facebook Group Type

Don’t worry too much about which type of group you’re creating at first. The idea is to get your group built and start attracting members.

What happens if you set up your group and want to change it later?

You simply need to change its privacy setting, and that is very easy to do. Everyone in the group will receive a notification about the change.

However, there is an important restriction you need to know about.

After your group attracts 250 or more members, you can only change to a more restrictive privacy setting.

That means you can go from public to closed or secret, or closed to secret. So if you set up a secret or closed group, you can never make it private.

One really smart way to set up the right type of group is to see what others in your market or niche are doing.

If you sell plush toys, search Facebook for other plush toy groups. Check a few out. Join as many as you can.

Look at what type of Facebook group your competitors are using. When you find a group that is lively and engaged, set yours up the same way.

Perform a Quick Business Analysis Before You Get Started

Okay, you are probably raring to go, and can’t wait to set up your group. First however, you need to employ a business tactic that will give you the best chance at business success on FB.

Performing a SWOT analysis can help you be more successful in just about any business venture, including building an online presence.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

You want to intimately understand the strength and weaknesses of your online business or blog.

This helps you identify opportunities that can make your business grow and succeed, as well as any potential threats that could present a problem down the line.

We just discussed how observing Facebook groups operating in your market can help you choose the right type of group to develop.

Go back to those groups you joined that operate businesses similar to yours.

  • What seems to be working for them?
  • Do they post several times a day or infrequently?
  • Are these groups tightly controlled, or pretty much free of restrictions?

After you join groups similar to the one that you are going to be building, ask the group administrators a lot of questions.

Using Facebook Groups to Grow Your Business

Look for similarities among both successful and unsuccessful groups in your industry.

This practice can present opportunities where your market is being under-served, as well as possible threats or dangers that could hurt your business or brand.

It will also reveal areas where you can exploit your business strengths and improve on your weaknesses.

Look for more information on this subject in an upcoming post.

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