Why Your Email List Should Be Your Number 1 Priority

Why Your Email List Should Be Your Number 1 Priority

Why Your Email List Should Be Your Number 1 Priority. You are reading this post because you already understand the importance of building your list for the success of your business.

However, veteran and beginner bloggers and other web business builders have a lot to do. You have to build your website, consistently create and publish content.

You have to spend time driving targeted traffic, handle customer service issues, create products and perform dozens of other tasks.

Thus, sometimes list building falls by the wayside.

You simply can’t let that happen. The smartest and most successful online businessmen and women spend the majority of their time building their lists.

They either handle the task themselves, or pass list building onto virtual assistants and freelancers. Whatever path they choose, they are constantly, on a daily basis, working on building a list of subscribers that is engaged and responsive.

Why is this?

Why do the most successful Internet businesses, regardless what niche they’re in and what product or service they sell, focus so much attention on list building?

The following impressive statistics tell you all you need to know about the importance of prioritizing list building:

  • Email is an incredible 40 times more successful at getting new clients and customers than Twitter or Facebook. (McKinsey and Company)
  • Email has the highest conversion rate when you look at purchases made as a result of a marketing message, an incredible 66%. That is higher than direct mail, website marketing, pay per click, webinars, podcasts and all other marketing efforts. (The Direct Marketing Association)
  • People love checking their email. According to Adobe, outside of the workplace, “… Americans most commonly check their email while:

watching TV (70%), from bed (52%)

on vacation (50%), while on the phone (43%)

from the bathroom (42%)

and even—most dangerously—while driving (18%)”

What Marketing Executives Reveal

  • United States marketing executives say that email alone creates the same amount of revenue, or more, then their websites, social media marketing and display ad efforts combined. (Data supplied by The Relevancy Group)
  • 72 out of every 100 consumers (72%) would prefer you contact them through email rather than any other channel.
  • Only 48% of consumers said they didn’t mind communication through snail mail, and no consumer wants you to call them on the phone. (According to MarketingSherpa research)
  • Your competitors are not building an email list, which provides you with a tremendous opportunity. A full 15% of the top 500 Internet retailers don’t offer an email sign-up form on their website.
  • As much as 8% of those top-performing companies force you to open an account to create an opt-in. (Information supplied by 250ok)
  • There are 3 times as many email accounts as there are Facebook plus Twitter accounts combined. (Radicati Group)
  • When asked to receive important updates from a company, only 1 in 10 elect to receive updates on Facebook. However, 9 in 10 prefer you send company updates and marketing material to their inbox. (Nielsen Norman Group)
  • Finally, smart email marketing delivers a return on investment (ROI) of nearly 4,300% according to the Direct Marketing Association. For every $1 spent on email marketing, companies make, on average, $43.

Email Statistic Are Impressive

If that last statistic is not enough reason for you to make list building your number one business priority, then you can stop reading.

However, if you understand the power that the above
statistics and data reveal, you are probably excited
about learning a simple 5 step system that can get your
first 100 subscribers … quickly.

Then you simply continue to follow those 5 steps on your way to 1,000, 5,000, 10,000 email subscribers and beyond. That is exactly what this no-fluff, easy-to-follow email list building report will show you.

First Step in List Building

The first step in this simple list building system shows you exactly how to get set up properly. I won’t simply tell you in a vague detail what you need to do.

I will show you exactly where to go, and what to do, to set up your list building funnel. Don’t worry, even if you are technologically challenged, this is easier than you think.

Step 2 – Creating Your Opt-in Freebie

These are often called opt-in “bribes” since you are giving something away of value in return for someone joining your email newsletter.

Some freebies work better than others, and I will show you exactly how to create the perfect piece of opt-in content for your targeted prospects.

Step 3 – Where to Place Various Elements

You must know where to place covers, where to place your opt-in forms, boxes, pop-ups and text links for the highest conversion rate.

You definitely need these opt-in tools on your website. You should also have a specific landing page for driving targeted traffic to build your list.

I will discuss exactly what a landing page is. Sometimes it’s called a squeeze page. And I will show you how to build a high converting landing page quickly and effortlessly.

Step 4 – Traffic

In your 5 step list building course, you must not forget traffic. Your opt-in bribe might be the greatest ever created. Your opt-in form might be a work of art, creating a desire in your prospects mind to join your list immediately.

Your landing page might convert at 50%. The problem is, without traffic, none of that matters. I will show you multiple traffic getting methods. Some paid and some free, so you can get web surfers where they need to be to join your list.

Step 5 – Taking Care Of Your List

This begins by first and foremost remembering that your list is not a thing. It is a group of human beings just like yourself.

They have needs and desires. And you need to develop a strong relationship and really care about your list members.

By solving their problems and calming their anxieties, list building is simple, effective and extremely profitable.

You will also learn different ways to engage your list members for the best possible outcome for them, and for your business.

Why Your Email List Should Be Your Number 1 Priority

By now you are probably anxious to get started collecting your first 100 subscribers, so let’s begin doing exactly that.

However, we must pause here, and continue the process in the next post.

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